How Kindness (yes being nice) Makes You a Better Digital Designer & Content Creator
To be a successful digital content strategist and/or a digital designer, kindness, consideration and empathy for others are the top skills that will set you up for customer and career success far above and beyond talent. For example – your web design focus is the …
How to Create Content Personas – AKA – Who are you Talking to?
Personas are fictional representations (characters) of your buyers/your website audience. When you conduct audience research and create personas, you learn who your online audience is – and how best to market to them via content. A persona is a representation of the following elements: Who your buyer …
How and Why Copy for Web & Social Differs from Print Copywriting
“Copy” is short for “copywriting.” It refers to any words you use every day to communicate and persuade your audience. It is used to describe the words used in print and online assets. Your copy is responsible for… Giving your brand a voice and set you …
How to Find Creative Inspiration When You’re Just Not in the Mood
When you land a creative job it’s ah-mazing but it’s also a ‘job’ so naturally you’re expected to ‘be creative’ all day long…which any true creative knows is simply not possible. Here are some quick ideas on how to find some creative mojo when you’re …
Audiences & Personas for Digital Marketing Cut-Through
If you own a business, online or offline you have an audience. Meaning that there are certain types of people that want, need and enjoy your products or services. The key to selling and providing more to your audience and also attracting more people to …
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