How to Create Content Personas – AKA – Who are you Talking to?
Personas are fictional representations (characters) of your buyers/your website audience. When you conduct audience research and create personas, you learn who your online audience is – and how best to market to them via content. A persona is a representation of the following elements: Who your buyer …
How to Work Smarter Hours Not Longer Hours
Working longer hours does not = productivity, a better quality of work nor does it = a healthier and happier you. We’re about to show you exactly how you can work smarter hours not longer hours to achieve 6 hours of work in just 3 …
How and Why Copy for Web & Social Differs from Print Copywriting
“Copy” is short for “copywriting.” It refers to any words you use every day to communicate and persuade your audience. It is used to describe the words used in print and online assets. Your copy is responsible for… Giving your brand a voice and set you …
How to Wash Your Clothes…the Eco Friendly Way
Written by Andrea Noon – Sydney, Australia When it comes to plastic lots of people are making conscious decisions to reduce their usage, whether it is through using keep cups, reusable water bottles and ditching plastic straws. What you may not know is how much …
Top 4 Job Interview Tips From an Expert
You worked on your resume to an inch of its life, you applied against hundreds of other candidates and you got the interview. Congratulations! Now, what?!? The answer is - prepare, prepare, prepare. Here are the top ways to prepare yourself for an interview - for each …
The Most Important 2020 Strategy You Need = Voice Search Aka Siri Where is…
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The rapid increase of people using of smartphones and smarthome tools, like, iPhone’s Siri, Google Voice Search, Google Home and Amazon Alexa, have completely changed the search …
SEO: Why Every Small Business Should Master the Basics Before 2020
Search Engine Optimisation (SEO) is a methodology of strategies, techniques & tactics used to increase the quality and the number of visitors to a website by obtaining high-ranking placements on Google. When done correctly, SEO is a perfect blend of data and creative content that …
What is a Customer Journey and How to Align Your Content
If you’re a company or website that sells products or services, you’re going to need content that not only talks to each persona but also that maps to your customer’s journey. A customer journey is the process buyers go through to become aware of, evaluate, …
Working With Arseholes – 3 Ways to Deal with Conflict Like You’re Teflon
Here is the thing about working that is never on a job description, sometimes in your career, you are invariably going to work with an arsehole, someone that, is miserable and for whatever reason right now just doesn't have it in them to be kind …
Audiences & Personas for Digital Marketing Cut-Through
If you own a business, online or offline you have an audience. Meaning that there are certain types of people that want, need and enjoy your products or services. The key to selling and providing more to your audience and also attracting more people to …
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