How to Create Content Personas – AKA – Who are you Talking to?
Personas are fictional representations (characters) of your buyers/your website audience. When you conduct audience research and create personas, you learn who your online audience is – and how best to market to them via content. A persona is a representation of the following elements: Who your buyer …
CX Strategy: Why Getting Offline Makes You a Better Customer Experience Strategist
Stop and think for a moment of some historical greats like Albert Einstein, Van Gough, Florance Nightingale, Coco Chanel, Bob Dylan and Steve Jobs. How much time do you think they spent online reading about what other artists or inventors are doing? And Instagram - …
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