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The Top 4 Email Marketing Terms & Stats You’ll Want to Report on in 2020

The Top 4 Email Marketing Terms & Stats You’ll Want to Report on in 2020

While the email promotions tab in your Gmail may be flooded with mail you’re yet to read…OR just CBF unsubscribing from, the fact remains whether you work for a company or run your own business, Email Marketing is a central part of inbound digital marketing that will continue in 2020 to be one of the most important channels to utilise in your stack.

So with this in mind – we have put together our view of the top 4 email marketing terms and stats we believe you’ll want to be across and/or reporting on this year.

Acceptable Spam Report Rate

The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning.

CPM (Cost Per Thousand)

In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the email list owner charges $.25 per email address – this is when you buy email contacts to distribute to.


A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam (Outlook does this a lot).

List Segmentation

Selecting a target audience or group of individuals for whom your email message is relevant. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.

Read or Open Length 

A measure of the length of time a person opens the email until they close it. This is cool to review when you’re spending lots of time designing and building emails – be sure the time is at least 30 – 60 seconds min per user/open rate.




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